"私标"(Private Label)指由我们生产、以你的品牌出货。你负责渠道与营销,制造与认证交给我们——用更低的门槛建立你自己的储能产品线。"Private label" means we manufacture and ship under your brand. You own the channel and marketing; we handle manufacturing and certification — letting you build your own storage line with far lower overhead.
为什么品牌方选择私标储能Why Brands Choose Private-Label Storage
- 零产线投入:不必建厂、养产线,把资金压在库存与渠道上。No production capex: no factory or line to build — put capital into inventory and channels.
- 更快上市:基于成熟产品系列,几周内即可贴上你的品牌开卖。Faster launch: on a proven platform, you can ship under your brand within weeks.
- 认证无忧:CE / UL / IEC 62619 等文件随货,清关与投标更顺。Certification handled: CE / UL / IEC 62619 ship with the product for smoother customs and tenders.
- 品牌资产沉淀:客户记住的是你的牌子,复购与溢价都归你。Brand equity accrues to you: customers remember your name; repeat sales and margin are yours.
你可以定制什么What You Can Customize
| 定制项Customizable | 说明Detail |
|---|---|
| 品牌视觉Branding | LOGO、铭牌、外壳颜色、纸箱、说明书。Logo, nameplate, enclosure color, carton, manual. |
| 固件 / 协议Firmware / Protocol | 固件品牌、按目标市场预设通信协议(CAN / RS485)。Firmware branding and per-market protocol presets (CAN / RS485). |
| 产品选型Product type | 壁挂、机架、轮式、堆叠、光储一体、工商户外柜等。Wall-mount, rack, wheeled, stackable, all-in-one, C&I cabinet and more. |
| 容量 / 配置Capacity | 从 100Ah 户用到 MWh 级集装箱,按项目组合。From 100Ah residential to MWh-scale containers, combined per project. |
询盘前准备这 4 项Prepare These 4 Things Before You Ask
品牌素材Brand assets
LOGO(矢量)、品牌主色与字体偏好。Vector logo, brand colors and font preference.
目标市场与认证Market & certs
欧盟需 CE/IEC62619,北美常需 UL,说明用途。EU needs CE/IEC62619, North America often UL — state the use.
预估体量Volume
年预估销量与首批起订量,用于定 MOQ 与交期。Estimated annual volume and first order, to set MOQ and lead time.
产品形态Form factor
壁挂 / 机架 / 一体机 / 工商柜,及是否需兼容特定逆变器。Wall-mount / rack / all-in-one / C&I, and any specific inverter to match.
把以上发来,我们 1 个工作日内给出贴牌方案与报价。完整代工流程见 OEM 厂家页。Send these over and we return a private-label plan and quote within 1 business day. See the OEM manufacturer page for the full process. 查看 OEM 流程 →OEM process →
兼容性是私标储能的加分项Compatibility Is a Private-Label Advantage
你的客户往往已有或指定某品牌逆变器。绿岭 Lulin 电池兼容 65+ 主流机型(Deye、Growatt、Victron、GoodWe、Sol-Ark 等),意味着你贴牌的产品更容易被市场接受、减少售后摩擦。详见逆变器兼容指南。Your customers often already own or specify a certain inverter brand. Lulin batteries are compatible with 65+ mainstream models (Deye, Growatt, Victron, GoodWe, Sol-Ark), so your private-labeled product is easier to accept in the market and generates fewer support issues. See the inverter compatibility guide. 逆变器兼容指南 →Compatibility guide →
私标能定制到什么程度How Far Private Labeling Can Go
"贴牌"不是只换张 logo。绿岭 Lulin 的私标覆盖从外观到软件的多个层面,让你在终端客户面前是一个完整的品牌:"Private label" is more than swapping a logo. Lulin's private labeling spans appearance to software, so you present a complete brand to end customers:
| 层级Layer | 可定制项What's customizable |
|---|---|
| 视觉Visual | LOGO、铭牌、外壳颜色、丝印、纸箱、不干胶Logo, nameplate, enclosure color, silk-screen, carton, stickers |
| 文档Docs | 说明书(多语言)、彩页、保修卡、合格证,按目标市场语言Manual (multi-language), brochure, warranty, COC per market |
| 软件Software | 固件品牌名、通信协议预设、APP 名称与配色Firmware brand, protocol presets, APP name and theme |
| 产品Product | 容量、外壳形态、安装方式、接口定义Capacity, enclosure form, mounting, connector definition |
私标 / 白标 / OEM 术语对照Private Label / White Label / OEM — Terms
- 白标(White Label):用我们现成产品,仅换品牌,最快上线。White label: our ready product, brand only — fastest to launch.
- 私标(Private Label):在白标基础上做外观/文档/软件定制,仍是成熟平台。Private label: white label plus appearance/docs/software tweaks on a proven platform.
- OEM:按你提供的规格与结构设计生产,研发风险在你。OEM: build to your spec and design — R&D risk on you.
品牌素材交接清单Brand Asset Handoff Checklist
打样前把这几样给我们,能省掉来回:矢量 LOGO(AI/SVG)、品牌主色值、铭牌排版要求、目标市场语言清单、说明书版式偏好。我们据此出一份"品牌规范确认单",你签字后进入生产。Hand us these before sampling to avoid back-and-forth: vector logo (AI/SVG), brand primary colors, nameplate layout, target-market languages, manual layout preference. We return a brand-spec confirmation sheet for your sign-off before production.
用一条产品线撑起一个品牌Build a Brand With One Product Line
很多新品牌一上来就铺十几个 SKU,反而库存与认证都跟不上。更稳的做法是:先以 2–3 个核心型号(如 10kWh 户用堆叠 + 100kWh 工商柜 + 兼容 Deye/Growatt 的电池)打底,验证市场后再扩展。绿岭 Lulin 的同一制造体系能让你在不同容量间平滑扩线,品牌视觉保持一致。Many new brands launch a dozen SKUs at once, then lag on inventory and certification. A steadier path: start with 2–3 core models (e.g. 10kWh residential stack + 100kWh C&I cabinet + inverter-compatible batteries), prove the market, then expand. Lulin's single manufacturing system lets you extend capacities smoothly while keeping brand visuals consistent.
独家型号与区域保护Exclusive Models & Regional Protection
多批次的一致性才是品牌资产Batch Consistency Is the Real Brand Asset
贴牌最怕"第一批好、第三批翻车"。绿岭 Lulin 用分容分级 + BMS 固化预设 + 出厂全检,让每一批的参数曲线尽量重合;随货附出货报告,你做售后追溯时有据可查。对终端客户来说,稳定的体验才是复购的理由。The nightmare of private label is "great first batch, bad third batch." Lulin uses cell grading, locked BMS presets and end-of-line QC so each batch's parameter curve stays close; shipment reports ship with every order for your traceability. To end customers, consistent experience is what drives repeat purchase.
交期受哪些因素影响What Drives Lead Time
- 定制深度:纯白标最快;改外壳开模、改固件需排期。Customization depth: pure white label is fastest; new enclosure tooling or firmware needs scheduling.
- 认证补齐:目标市场缺的证书要提前做,别等发货。Cert gaps: missing certs for the market should be done early, not at shipment.
- 旺季排产:欧美 Q4 备货季产能紧,建议提前 8–12 周锁单。Peak season: the Q4 pre-stock season is tight — lock orders 8–12 weeks ahead.
一个经销商的产品线示例(脱敏)A Distributor Product Line Example (Anonymized)
| 型号定位Positioning | 配置Config | 主推市场Key market |
|---|---|---|
| 入门户用Entry residential | 5kWh 壁挂 + 混合逆变5kWh wall-mount + hybrid | 东南亚SE Asia |
| 主流户用Mainstream residential | 10–20kWh 堆叠10–20kWh stack | 欧洲Europe |
| 工商C&I | 204.8kWh 户外柜204.8kWh cabinet | 中东/非洲MEA |
包装与文档的本地化Packaging & Documentation Localization
很多品牌在欧洲卖得好,却卡在说明书只有英文。绿岭 Lulin 可按目标市场提供多语言说明书(英/德/法/西/葡/阿/俄等)、本地化彩页与合规标识(如 WEEE、CE 图标位置),纸箱印刷也按你品牌规范走。对俄语区(Yandex 流量大),我们可出俄文版文档——这是很多中国供应商忽略的增量市场。Many brands sell well in Europe but stall because manuals are English-only. Lulin can deliver multi-language manuals (EN/DE/FR/ES/PT/AR/RU etc.), localized brochures and compliance marks (WEEE, CE placement), with cartons printed to your brand spec. For the Russian-speaking region (large Yandex traffic), we provide Russian docs — an incremental market many Chinese suppliers miss.
SKU 与起订量的节奏SKU and MOQ Cadence
起订量(MOQ)不是越高越好,也不是越低越赚。对新品牌,我们建议首批用"窄 SKU + 适中 MOQ"试水:比如 1 个户用堆叠型号 + 1 个工商柜型号,各 20–50 台,验证动销后再加型号。绿岭 Lulin 的 MOQ 按经销商层级与产品类型灵活设定,不强制高门槛,让你用小批量把品牌跑通。MOQ is not "higher is better" nor "lower is more profitable." For new brands we suggest a "narrow SKU + moderate MOQ" first batch: e.g. one residential stack + one C&I cabinet, 20–50 units each, then add models after validation. Lulin sets MOQ flexibly by distributor tier and product type — no forced high minimums — so you can prove the brand with small batches.
联合品牌与营销支持Co-Branding & Marketing Support
- 素材库:提供产品图、尺寸图、参数表、安装视频,便于你做官网与社媒。Asset kit: product photos, drawings, spec sheets, install videos for your site and social.
- 培训:对你们的导购与售后做产品与技术培训,降低退换。Training: product and technical training for your sales and service teams, cutting returns.
- 案例背书:在获得授权后,用匿名项目做你官网的客户证明。Case背书: with permission, anonymized projects back your site's social proof.
万一某批出问题,怎么兜底If a Batch Has an Issue — The Escape Plan
从 0 到 1 的上线路径A 0-to-1 Launch Path
| 阶段Phase | 动作Action | 周期Timeline |
|---|---|---|
| 1 立项1 Kickoff | 定市场、容量、认证、品牌素材Market, capacity, certs, brand assets | 1 周1 wk |
| 2 打样2 Sample | 出样、确认外观与协议Sample, confirm look & protocol | 2–3 周2–3 wk |
| 3 首单3 First order | 小批量试销 + 认证补齐Small batch + cert completion | 4–6 周4–6 wk |
| 4 扩线4 Scale | 动销验证后加 SKUAdd SKUs after validation | 持续Ongoing |
只贴电池,还是连光伏套装一起贴Battery-Only or Full Solar Kit Private Label
有些品牌从单一电池起步,有些一上来就做"逆变+电池+板"整套贴牌。绿岭 Lulin 因自有逆变与 PACK 能力,能让你以同一品牌出整套光储方案,客户体验更连贯、售后更省。若你已有逆变渠道,也可只贴电池,我们保证通信预设匹配你指定的机型。Some brands start with batteries only; others private-label the whole "inverter + battery + panel" kit from day one. Because Lulin makes both inverters and PACK, you can launch a complete storage brand under one name — more coherent for customers and simpler after-sales. If you already have an inverter channel, we can label batteries only and match the preset to your specified model.
跨境退换与 RMA 怎么走Cross-Border Returns & RMA
- 判责:凭出货报告序列号区间锁定是否批次问题。Triage: shipment-report serial range pins down if it's a batch issue.
- 本地备件:海外服务中心可存少量周转件,缩短换货周期。Local spares: overseas centers stock rotation units to shorten replacement.
- 换新逻辑:保内免费,保外提供付费翻新或折扣换新。Replace logic: free in-warranty, paid refurb or discounted swap out.
把认证变成营销资产Turn Certifications Into Marketing Assets
认证不只是清关门槛,也是你官网与目录的信任背书。绿岭 Lulin 提供可展示的认证标识包(CE / UL / IEC 62619 / UN38.3 / ISO 9001),你可在品牌官网的"资质"页直接使用;配合我们的匿名案例,构成完整的信任链条。对 B 端买家,供应商敢把认证"摆上台面"本身就是筛选信号。Certifications are not just customs gates — they are trust badges for your site and catalog. Lulin provides a display-ready cert pack (CE / UL / IEC 62619 / UN38.3 / ISO 9001) for your "Credentials" page, paired with anonymized cases into a full trust chain. For B2B buyers, a supplier willing to put certs "on the table" is itself a filtering signal.
量价逻辑:为什么阶梯价合理Volume Pricing Logic
贴牌报价通常随量级阶梯下降:小批量摊薄不了开模与文件成本,单价高;量大后产线稼动率上升、认证均摊降低,单价下行。绿岭 Lulin 的阶梯以"年度承诺量"而非"单笔"测算更友好——你用预估年量谈框架价,首单先小批量试水,达标自动解锁更低单价。Private-label quotes usually step down with volume: small batches can't amortize tooling and docs, so unit price is higher; at scale, line utilization rises and certs spread, lowering unit cost. Lulin prices tiers on "annual commitment" rather than single orders — you negotiate a framework price on estimated yearly volume, start with a small batch, and auto-unlock lower pricing as you hit targets.
常见问题Frequently Asked Questions
私标电池能定制哪些东西?What can be customized on a private-label battery?
LOGO、铭牌、外壳色、纸箱与说明书,以及固件品牌和按目标市场预设的通信协议;容量与外壳类型也可从我们的产品系列中选择。Logo, nameplate, enclosure color, carton and manual, plus firmware branding and per-market protocol presets. Capacity and enclosure type can be selected from our range.
询盘前我要准备什么?What should I prepare before requesting a quote?
品牌素材、目标市场与认证要求(欧盟 CE/IEC62619、北美 UL)、预估年量、以及产品形态(壁挂/机架/一体机/工商柜)。发来后 1 个工作日内给方案。Your brand assets, target market and its certification needs (CE/IEC62619 for EU, UL for US), estimated annual volume, and preferred product type. We reply within 1 business day.
私标订单会附认证文件吗?Do you provide certificates with private-label orders?
会。每批附 CE、IEC 62619、UN38.3、MSDS 与 ISO 9001,GBP51.2 机架系列另有 UL,满足清关与投标。Yes. Each shipment includes CE, IEC 62619, UN38.3, MSDS and ISO 9001, with UL on the GBP51.2 rack series — ready for customs and tenders.
私标有很高的起订量吗?Is there a high minimum order quantity?
MOQ 按经销商层级与产品类型灵活设定,不强制高门槛;具体数字在报价单中明确,因配置而异。MOQ is set flexibly by distributor tier and product type — no forced high minimums. Exact MOQ is confirmed in your quote because configurations vary.
